The popular mini chewing gum brand Chingles,Â from the DS Group, launches Chingles Maxi;the new bigger avatar, fora long lasting refreshing taste. Chingels MaxiisÂ available in 2.4 gm size and has been launched in exciting Mintand Tutti Frutti flavours thatÂ comes in aÂ pillow pack at Rs 1.
Chingle MaxiÂ offers a Â splash of mint freshness and tuttifrutti, a fruit based flavour that enlivens the pallet and gives lasting freshness for a wholesome experience. The brand carries the philosophy of the mother brand Pass Pass âChinglesâ, which is positioned as a brand full of life and laughter that brings a smile to everyoneâs face.Â Now theÂ consumers can enjoy the flavour of Chingles and get refreshed the maxi way.âChingles MaxiâwillÂ leveragethe robust distribution channel of DS Group,which ranges from pan plus outlets to the modern retail.
The DS Group entered the Confectionary business in 2012 with âPass Pass Chinglesâ, the mini chewing gums. The current portfolio of fun-filled âChinglesâ,includes Mint, Cola and Tutti Frutti flavours that are available in Rs. 1 sachets.The Group ventured into the hard boiled candy segment in 2015with Pulse, the Kachcha Aam flavoured hard boiled candy, with a tangy twist. Pulse Guava , Pulse Orange, Pulse Pineapple and Pulse Litchi followed soon after the grand success of Pulse Kachcha Aam; all with a tangy core to render a perfect flavor combination.Â Today Pulse is the number one brand in the Hard Boiled candy segment for three consecutive years.
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